Monday, November 16, 2009

Jack Barrette Talks About Health Activists at the FDA Social Media Hearings

Last week, WEGO Health had the chance to present the findings of the Health Activists and Social Media survey to the FDA hearings on health care companies use of the Internet and social media tools.

After presenting on the first day, WEGO Health CEO Jack Barrette was interviewed by Russ Ward of Pixels and Pipes, a joint video blog by pharmaceutical marketing firms Palio and Zemoga. In the interview, Jack talks about Health Activists - "social media power users" - and what they want and expect from health care companies when it comes to social media.

Jack Barrette on Health Activism and the FDA Hearings from Zemoga on Vimeo.

Did you follow the FDA Social Media hearings? What are your thoughts on the role of the health care industry in online health discussions? How can the FDA help - or hurt - those conversations?

Thursday, November 12, 2009

FDA Social Media Hearings: Watch Live

Today and tomorrow, the FDA is holding hearings on Health Care Companies' use of the Internet and social media tools. They are hearing from industry, consumer and goverment representatives, each given ten minutes to present their findings.

WEGO Health's Jack Barrette, Bob Brooks, and Marie Connelly was chosen to present the results of our Health Activists and Social Media Survey. They will be speaking at 11:45AM today, and at 11:20 AM tomorrow.

You can watch the hearings live below.





Click here for standalone player

Tuesday, November 3, 2009

FDA Social Media: Health Activists Have Their Say

Next week, the Food and Drug Administration (FDA) plans to hold hearings on Health Care Companies’ use of the Internet and social media tools. We at WEGO Health decided to bring the voice of our Health Activist community to this historic event.

The result is a survey of over 160 Health Activists, their opinions, and some interesting insights. Our survey found that Health Activists believe:
  • Social media is an important tool for health communication, and Health Care Company participation provides value to the community;

  • That regulation of Health Care Companies in social media is challenging, and the FDA should work to tailor regulations to the practical realities of social media

  • But Health Care Companies have an obligation to the community to be transparent, to correct misinformation about their products, to report adverse events, and to follow regulations.



Some interesting findings from a very enlightening survey:
  • 93.5% of survey respondents said dedicated Health Social Networks, such as DailyStrength.org, are moderately to extremely useful

  • 79.4% of Health Activists feel Health Care Companies’ use of social media tools provides important updates on products or services

  • 67.7% believe regulation of Health Care Companies’ participation in Internet and social media needs to be tailored to the unique attributes of the Internet and social media
Jack Barrette, Bob Brooks, and Marie Connelly will be presenting during two sessions at the FDA hearings.

Click below to check out their presentation for Thursday, November 12 is below:


And here's the presentation for Friday, November 13, which deals with reporting adverse events:


Are you interested in a full review and analysis of the WEGO Health Activist Social Media survey? Let us know by filling out our Health Care and Social Media contact form!