Press

This Company Is Helping Patients Get Paid For Their Influence

February 20, 2017

In almost every industry, internet startups have popped up to connect freelance experts with brands for short-term work opportunities. Now, a health care company is hoping that it can connect some of the most influential and underutilized health experts—patients—with brands that are willing to pay for their knowledge and connections.

Click here to read the full Fast Company story.

WEGO Health Unveils On-Demand Digital Matching Platform to Connect Healthcare Companies with Patient Leaders

February 15, 2017

Over the past decade, patient community platform WEGO Health has steadily built the world’s largest network of health experts and patient influencers. Today, the company unveiled WEGO Health Experts, the first on-demand digital matching platform to pair health care organizations with influential patient leaders who are part of the growing sharing economy.

Click to read the full write up on HIT Consultant.

WEGO Health Launches First Digital Matching Platform to Connect Health Care Companies with Patient Experts

February 15, 2017

BOSTON – WEGO Health, a network of more than 100,000 patient leaders, today unveiled WEGO Health Experts, the first on-demand digital matching platform to pair health care organizations with patient influencers who are part of the growing sharing economy. The platform is designed to eliminate the barriers companies face when trying to find patients with the time, skills and expertise to consult on health-related projects.

In its 10-year history, WEGO Health has partnered with health care companies, research foundations, government agencies and others to leverage the knowledge and influence of highly engaged patients managing chronic and complex conditions. With the launch of WEGO Health Experts, any health care organization can now tap the company’s vast patient network on-demand.

“Hyper-connected and engaged patients can be among the most valuable assets in health care, but until now it’s been a slow, one-off process to capitalize on their expertise,” said Jack Barrette, WEGO Health founder and CEO. “With WEGO Health Experts, we’re bringing thousands of highly skilled patient experts into the sharing economy and connecting the health care industry to a massive, untapped workforce.”

Patients who can be hired as consultants through WEGO Health Experts have professional experience that is particularly relevant to health care companies, including backgrounds in research, software engineering, information technology, digital marketing, and business strategy. One expert, Bob Tufts, is a Princeton graduate and Columbia MBA who worked as a Wall Street analyst for 20 years before being diagnosed with multiple myeloma in 2009. Following his battle with cancer Tufts founded My Life is Worth It, an online campaign that advocates for affordable cancer care.

Patients like Tufts are often among the most active members of health-related social networks. In a 2016 survey, WEGO Health found that its members each engage an average of 15,000 followers per month. They are three times more likely than a typical health consumer to use a health app and five times more likely to write an online review.

Experts in Action

“Recruiting the niche patient population we needed for a research initiative would not have been possible without WEGO Health,” said AJ Avedon, research consultant at Brandtrust, a research and strategy firm based in Chicago. “Collaborating with a patient expert enabled us to recruit the cohort we needed much faster and at a fraction of the cost of traditional channels.”

“I’m excited about the opportunities this platform affords patient influencers like myself who want to raise awareness within our communities,” said Leanna Mullen, a patient expert hired by Brandtrust to crowdsource its research initiative. “Through WEGO Health Experts, I can leverage my trusted connections to patients and execute meaningful campaigns.”

Expert Commentary: Health Care is Ready for Sharing Economy

“A growing level of trust in digital interfaces has been one of the key drivers for the sharing economy,” said Arun Sundararajan, professor, Robert L. and Dale Atkins Rosen Faculty Fellow at New York University’s Leonard N. Stern School of Business, and author of The Sharing Economy. “WEGO Health is an early innovator in bringing this emerging model of crowd-based collaboration to the health care industry, where platform-based solutions are poised for rapid growth.”

For more information and to access WEGO Health Experts as a company or influencer, visit http://www.wegohealthexperts.com.

About WEGO Health

WEGO Health is a mission-driven company dedicated to transforming health care by harnessing the experience, skills and insights of health care influencers. We are the world’s largest network of patient and caregiver thought leaders, consultants and influencers, comprising more than 100,000 individuals across virtually all health conditions and topics. Our network collaborates with startups, life sciences companies, non-profits, agencies, government and all types of organizations across health care. WEGO Health offers enterprise and on-demand solutions that allow organizations to leverage patient expertise in the design, development and promotion of their products and services.

Press Contacts:

Mikey Collard
Method Communications
Mikey@methodcommunications.com
801-461-9752

WEGO Health and NextWorks Create New Channel to Engage Millions of Health Consumers

May 6, 2015

BOSTON – WEGO Health has partnered with NextWorks, developers of the Content Capsule™ multi-channel marketing platform, to create a unique new interactive channel reaching millions of patients via WEGO Health’s network of over 100,000 leading patient influencers representing 150 health conditions. The new channel allows marketers to create highly visual and engaging content experiences in self-contained Capsules that can be shared by patient influencers across their social networks and embedded on their blogs and websites.

“The Content Capsule gives us a tool that allows patient leaders to easily share complete educational packages of informative videos, images, documents and other relevant content,” said Jack Barrette, WEGO Health CEO “Before we engage our network, WEGO Health members will vet available content to ensure sponsored educational material meets the needs of fellow patients, provides real value and encourages content sharing.”

“Activating patient influencers is one of the hardest things to do in health care marketing” said Douglas Rockhill, NextWorks EVP of Marketing & Creative “Combining WEGO Health’s influencer network and the Content Capsule’s innovative ability to efficiently and effectively package and distribute digital content makes a powerful new tool for health care marketers.”

Sponsored Content Capsules can also be distributed and embedded across a client’s owned, earned and paid media channels. Capsules are responsive and optimized across any digital screen – mobile, tablet, and desktop.  An analytics dashboard monitors all interactions with all content in a Capsule.  Content can be simultaneously updated across all distributed Capsules in direct response to audience interactions.  Major healthcare and consumer brands are using the Content Capsule platform to tell highly visual and interactive stories to patients and professional audiences wherever they seek information online.

About NextWorks

NextWorks is an innovative creative and technology company that helps brands tell their stories by efficiently and effectively producing, packaging and distributing digital content. Our unique interactive solutions make it easy to integrate complete brand experiences across digital media channels. Visit NextWorks at NextWorks.

About WEGO Health

WEGO Health is the first online home for patient influencers, social media’s most active five percent who are passionate about helping others lead healthier lives. These patient organizers, connectors, leaders and contributors meet at WEGO Health, then carry knowledge, content and relationships back to the health social web. In addition, WEGO Health’s patient influencer network is the trusted community liaison to health companies and organizations, who engage through innovative sponsorship for insights and activation. Visit WEGO Health at www.wegohealthsolutions.com.

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