What kind of content do you publish on your social channels? How do you decide what to post? How do you get around the Facebook algorithm?
During a WEGO Health Awards week chat, finalists from Best in Show: Facebook and Best in Show: Pinterest provided their insights on the matter.
The first question we had to ask was how exactly do our finalists determine what content to publish?
They suggest first deciding if you plan to be narrow or wide focused. Are you specifically talking about treatments within your community? That’s more of a narrow focus and you’ll want to stick to content regarding treatments. Perhaps you’re just capturing a day in the life, that’s more of a wide focus allowing a variety of content.
Our finalists also encouraged keeping track of your engagements. You’ll learn more about what your community needs this way. Don’t be afraid to ask the community too! It’s totally okay to ask your followers what they would like to see.
Once you determine the content you want to share, how do you keep track of posting it? The finalists suggest utilizing a content calendar with tools like Hootsuite or Buffer. By doing so, you can lay out all your posts for a period of time, download the full recap to learn just how frequently you should be posting!
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Wondering how to foster a community feel? Download our these tips from top patient leaders!
Kristen Long is the Patient Leader Network Coordinator at WEGO Health. Her own health experiences have inspired her to empower other patients and encourage the power of patient advocacy. Check out her blog and follow Kristen on Twitter and Facebook.