This month we’re focusing on how Health Activists can help both patients & healthcare professionals use the web for health. Do you ever communicate with your doctor via email? Do you ever see him/her on Twitter or Facebook? With so much health information available online, it seems a little strange that Healthcare Providers (HCPs) are often so disconnected. We know that there are certain limitations, but there are also ways that doctors can break into the world of social media. Check out what Health Activists (and HCPs!) had to say in this week’s #HAChat.
How is your doctor using social media?
Social media and internet use amongst healthcare providers varies. Some groups, like the Mayo Clinic or Joslin Diabetes, seem to have it down, while others are using the web and social media to connect to each other and to pharmaceutical companies rather than their patients. julianna12369: “I’ve seen many doctors and healthcare systems using the web for appointments and test results, not enough in social media #HAchat.” Many companies offer webinars, but these don’t allow for a personal connection with the patient. While some Health Activists have connected with doctors through social media, they generally haven’t with their own doctor.
Why don’t doctors and HCPs use social media?
First off, doctors often don’t have the time to connect with patients in the office and offline. Everyone complains about the fifteen minute slot they get with their physician and how doctors don’t provide the answers/support that patients really need, so when are doctors supposed to be online answering questions and sharing information on top of everything else?
Another reason is fear. Fear of HIPAA violations and lawsuits. Fear that patients won’t come into the office when they need to or that they will start seeking free advice via email. Anxiety over how they’re supposed to deal with all of the misinformation that’s happening on the web. And according to SimonSikorskiMD: “a lot of HCPs also fear patients know more than they do
– in a lot of cases… ePatients do!”
RonanTKavanagh said, “Medicine slow to engage because we are (and have to be) relatively conservative and tend to be risk averse.”. What doctors and healthcare providers don’t see is the opportunity associate with social media. One suggestion is that doctors use social media to build their practices. TiffanyAndLupus: “Drs who engage online show they are trustworthy & have good bedside manner which equals more clients.” And drwalker_rph pointed out that he uses Twitter and Facebook to do just this by directing people to his website as well as providing health information to followers. As julianna12369 pointed out, all the misinformation actually presents an opportunity for doctors to correct myths and establish themselves as reputable leaders of the online community. Healthcare professionals and doctors could team up with credible health sites so they could engage with patients more securely. Engaging with patients through social media can also make doctors and HCPs better practitioners, as Health Activists and e-Patients are often more informed in some ways than their doctor:
kimmieCollas @SimonSikorskiMD true. I frequently know more abt latest research, med side effects/interactions etc. than docs . . .
TiffanyAndLupus @drwalker_rph Sometimes; though I often feel that HC Providers are lacking & engaging patients will make them better providers
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Finally, drwalker_rph Isn’t it about HC providers building relationships thru social media? Yes, and developing more “perfect patients”? Engaging patients online is another way for HCPs to make sure that patients are being provided with accurate information about their health, effectively leading to more empowered patients, better patient-doctor relationships, and better care for patients.
Striking a Balance
It’s not all about getting HCPs online, it’s also about keeping the balance between online and in-person interactions and between the responsibilities of the doctor and the patient. How do doctors keep patients coming into their offices, while also providing sufficient support on the day-to-day? How do doctors and patients approach each other as members of the same team? While doctors have traditionally been idealized by patients, times have changed, and now doctors are seeing the opposite happen: SimonSikorskiMD “I’ve seen it from doctor’s perspective too – ePatients come in and THEY think they’re “godlike” & docs are the “provider of care” .” So while having doctors engage in social media might help humanize them a bit and build more reciprocal relationships (NataliaForsyth), Health Activists need to approach healthcare providers in a respectful way and vice versa:
SimonSikorskiMD Attn: Health Activists – educate docs on the benefits of teaming up w/ them | don’t push that “you know best”
Diabetic_Dad @MsWZ If we want doc’s to collaborate, our approach needs to begin in that tone/spirit.
TiffanyAndLupus Some doctors feel threatened by “ePatients”. They need to understand we want to help improve our care not belittle them.
So when you go into your appointments, know your stuff, but present it in a non-challenging and professional way. For example: julianna12369 “Keeping an open dialog with my Dr. about what I’ve researched helps. “What can YOU tell me about treatment X that I read about.“ At the same time, HCPs should know that: joltdude, “Epatient does not equal googlechondriac. More often, it gives perhaps a few more venues of opportunity.”
Empowering Your HCP
First off, docs, don’t be afraid to tell your patients to use social media. It’s a great resource not only for new information, but also for support and real world advice that is hard to give (MrMikeLawson). TiffanyAndLupus said, “I’d like my Dr to know a few credible sites I can access online pertaining to my illness/health. Perhaps if Healthcare professionals/Drs teamed up w/ prominent & credible health sites they could engage patients more securely.” That being said, it’s the duty of Health Activists everywhere to educate their healthcare providers about online communities. Health Activists need to help doctors sift through all the information out there to find great communities and resources that they can prescribe for other patients. It would be great for both patients and doctors if doctors and HCPs could actually get involved in online communities. They would act as an important resource for patients while also getting a finger on the pulse of the community. Doctors and HCPs should attend conferences where patient voices are heard. There are lots of ways to get involved, it’s just a matter of finding a way that your HCP is comfortable with.
And in case you ever wondered what impact your community has on doctors and HCPS:
@SimonSikorskiMD: HCP’s pay closer attention to passionate groups… rarely to passionate individuals
What are other ways doctors and HCPs can engage patients through social media? What else can Health Activists do to bring doctors into online communities? Feel free to send additional ideas to editorial@wegohealth.com!
Make sure to join us next week for our very special #HAChat on chronic pain and what you think healthcare professionals should know, hosted by Pam Ressler of Tufts Pain Research, Education, & Policy (PREP) Program .

























